The outdoor enthusiasts and adventure loving folk among you have probably already heard of Finisterre, but for those who haven’t or even the people happier at home, I’ve found the perfect brand that I just have to share with you all.
Founded in 2003, Finisterre set out to provide British cold-water surfers with product that was fit for purpose, sustainably sourced and built to last. Since those early days, the brand has grown far beyond those original beginnings and have expanded their offerings to outdoor clothing and accessories, which stay true to their founding commitments: Product, Environment and People.
I’ve never really been a girly girl, I’d much rather be wrapped up in a chunky merino wool jumper and bobble hat than a glittery dress, so obviously I was instantly attracted to the clothing, however the icing on the cake is the fact that I can shop knowing the product I am buying is from a company with such admirable commitments. This is key for me.
Product: Designed with innovation and sustainability.
“Our design ethos has always been to build the best and most sustainable product we can. We create product that is fit for purpose, built to last and, wherever possible, that encompasses innovation to deliver a sustainability agenda. Through a long standing commitment to this outlook we have created product suitable for any adventure that includes recycled insulation jackets, pioneering FC-Free waterproofs, our own 100% natural blend of Merino, the ground breaking Bowmont wool project and an innovative and responsibly made denim range.
Well designed product becomes part of you; it shares your adventures and journeys, with every scuff mark telling a story”.
Environment: Informed decisions around our impact.
“A love of the sea and a respect of the environment is central to Finisterre; it is our inspiration and our playground.
We are a growing brand in the business of making product, so what we do, and all of our decisions inevitably have an impact on the environment. As a business, we strive to keep this footprint and impact to a minimum. We believe durability is the key to creating the best possible product. Our goal is long-lasting products which are sustainably sourced, using minimal water and manufactured in a responsible manner. This is our commitment and a start in reducing our effect on the planet. Whether it’s the non- mulesed wool in our base layers, the organic cotton in our t-shirts, or the recycled polyester insulation in our jackets, it’s our approach, and one we’ve been refining since 2003 and continue to deliver every day.
With our workshop being situated on the coast, and much of our free time spent in the sea, ocean plastics are always at front of mind, and a growing concern for us. As such, we have made a commitment to eradicating single-use plastic from our supply chain and workspaces by the end of 2018″.
People: Relationships that we believe in
“The attention to detail behind all our products is what drives us forward, as well as the relationships we build along the way, whether it’s with our manufacturers, employees or customers.
We will always make the effort to get out of the workshop to meet and learn from the people who make our product. Developing innovative product starts with an idea born from the workshop, but we rely on the skill and integrity of our suppliers, their support and energy to make things happen. This open-minded approach to innovation and manufacturing has led us to work with leaders in the field”.
Choosing organic cotton means choosing not to use pesticides, insecticides, herbicides and Genetically Modified Organisms that are used in the growth of conventional cotton.
“Sustainability is at the heart of Finisterre; from championing and pioneering the innovation of recycled materials right through to the way we run our workshop.
The Finisterre Fabric Use-Up Project was founded on this basis, solving the problem of unused quality fabric left over from our recycled insulation, and most recently our waterproof jackets”.
Econyl: Turning plastic problems into swimwear solutions
“Currently, the oceans of the world are the unhappy home to around 640,000 tons of discarded nylon fishing nets. Not only is nylon non-biodegradable, the process of manufacturing it is also highly polluting. Both big problems.
This is one of the reasons we’re passionate about continuing our work with ECONYL®. They have invented a way of converting discarded fishing nets and other waste material into a high-performance swimwear fabric”.
Pretty impressive I’d say.
I’ve got a few things coming in time for Christmas, the hard part was choosing what to buy! And as is always the case with me, I couldn’t resist a cosy scarf for myself – no guilt though after reading all of the above!! Happy Christmas me!
(Images from Finisterre.com)